Here for MI Outdoors

CAMPAIGN: A multi-year statewide public education campaign about the importance of wildlife conservation in Michigan, and how those efforts are paid for by revenue from fishing and hunting — not state taxes. Campaign work includes research, strategy, and ideation followed by paid, earned and owned media planning, development, and execution.

MY ROLE: As Creative Director at Güd Marketing, support on campaign positioning, strategy, messaging, customer journey, and implementation; lead on original concept creation, campaign development, and creative direction (writing, design, photo, video, audio, graphics, etc.).

CLIENT: Michigan Wildlife Council