NH Loves Reading

CAMPAIGN: “Just One Word,” a statewide campaign in New Hampshire to promote the value of reading and the joy in sharing it — including research, strategy, and ideation followed by paid, earned and owned media planning, development, and execution.
MY ROLE: As Creative Director at Güd Marketing, support on campaign positioning, strategy, account management, implementation, and messaging; lead on original concept creation, campaign development, and creative direction (writing, design, video, graphics).

CLIENT: New Hampshire Department of Education

Direct mail piece with detachable bookmark and localized library listing
Direct mail piece with detachable bookmark and localized library listing
Still from paid social influencer campaign with numerous well-known NH residents, like Bode Miller
Still from paid social influencer campaign with numerous well-known NH residents, like Bode Miller
One of many bus wraps implemented statewide
One of many bus wraps implemented statewide
Bus card
Bus card
Bus wrap prototype
Bus wrap prototype
Campaign flyer
Campaign flyer

————— Additional Projects —————

Here for MI Outdoors
Strong Start Healthy Start
Recycling Raccoon Squad
2020 Census
Conservation In Action
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